Why do I need a comparision page
A comparison page helps your potential customers make confident, informed decisions without leaving your site. In the travel industry, where choices are abundant, a well-designed comparison page can:
- Highlight what makes your packages stand out (vs. competitors or between your own offerings)
- Simplify and encourage decision-making by showing differences in destinations, pricing, inclusions side by side
- Build trust by being transparent and informative
- Increase conversions by guiding visitors toward the option that best fits their needs
In short, a comparison page reduces friction, answers silent objections, and helps turn indecisive visitors into paying customers.
Another advantage, this increase the chance of your site pop up on search result when customer searches for your competitor.